Nirantara Gold – Light That Lives On
The Path to Perfection
Since its debut in 2020 as a brand centred around long-lasting qualities, Nirantara has evolved from an Agarbathi series into a premium Puja Oil, continuing to uphold its original values of longevity and purity.
2020
ULLAS introduced Niranthara Agarbathi to the retail market, quickly gaining recognition for its enduring fragrance. The product's name perfectly aligned with its promise of lasting quality, earning outstanding feedback from consumers.
2021
Following the strong response from both consumers and retailers, ULLAS set a clear vision to expand its product line. This expansion would stay true to the brand's core essence of longevity and reliability, while exploring new avenues for growth.
2022
Building on the success of Niranthara Agarbathi, ULLAS ventured into the puja oil segment, aiming to offer a premium oil with lasting effects. The decision to extend the Niranthara brand, synonymous with longevity and purity, was a natural progression.
2023
Market testing for Nirantara Puja Oil commenced. With overwhelmingly positive feedback, ULLAS undertook extensive research and development to address consumer needs, ultimately refining the product into what is now Nirantara Gold Divine Puja Oil.
2024
ULLAS successfully launched Nirantara Gold Divine Puja Oil into the retail market. As part of this milestone, renowned actress Suhasini Maniratnam was officially onboarded as the brand ambassador, further enhancing the brand's visibility and prestige.
2025
The 4-litre economy pack of Nirantara Puja Oil was launched to cater to households with high daily usage, delivering value while maintaining purity and quality.
Tradition Meets Purity in Every Drop
