Privacy Policy

At Patil Parimala Works Pvt Ltd (“We,” “Us,” or “Our”), we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make purchases on Ullas Agarbathi, including through our mobile applications or other services. We operate in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, and other applicable laws in India.

By accessing or using the Website, you (“User,” “You,” or “Your”) consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Website. This policy applies to all users, including visitors, registered customers, and subscribers.

1. Information We Collect

We collect personal data that you provide directly or that is generated through your use of the Website. “Personal Data” refers to any information that identifies or can be used to identify you, as defined under the DPDP Act.

1.1 Personal Information You Provide:

• Contact details: Name, email address, phone number, and shipping/billing address (e.g., when placing an order for agarbatti products).

• Account information: Username, password, and preferences (e.g., favorite fragrances or subscription details for recurring orders).

Payment information: Credit/debit card details, UPI ID, or bank account information (processed securely via third-party payment gateways).
Communication data: Inquiries, feedback, reviews, or chat messages submitted through the Website.
Other voluntary data: Information provided in surveys, promotions, or when subscribing to newsletters about new agarbatti scents or religious product launches.

1.2 Automatically Collected Information:

Device and usage data: IP address, browser type, operating system, pages viewed, time spent on the Website, and referral sources.
Location data: Approximate location based on IP address (for shipping estimates or region-specific offers).
Transaction data: Order history, purchase details (e.g., types of agarbatti purchased), and cart activity.

1.3 Sensitive Personal Data: We do not intentionally collect sensitive data (e.g., religious beliefs inferred from product purchases) unless you explicitly provide it. If collected, it will be handled with additional safeguards as required by the DPDP Act.

We adhere to data minimization principles and only collect information necessary for the purposes outlined below.

2. How We Collect Information

2.1 Directly from You: Through forms on the Website (e.g., registration, checkout, contact us), emails, or customer support interactions.

2.2 Automatically: Using cookies, web beacons, and similar tracking technologies (see Section 8 for details). We may also collect data via analytics tools like Google Analytics.

2.3 From Third Parties: From payment processors (e.g., Razorpay or Paytm or Phonepe), shipping partners (e.g., Delhivery, DTDC ), or marketing partners, but only with your consent or as necessary for service delivery.

3. How We Use Your Information

We process your personal data for legitimate purposes, with your consent where required under the DPDP Act. Uses include:

3.1 To Provide Services: Process orders, handle payments, ship agarbatti products, and manage returns or refunds.

3.2 To Improve User Experience: Personalize recommendations (e.g., suggesting similar fragrances based on past purchases), send order updates, or resolve queries.

3.3 Marketing and Communications: Send promotional emails, newsletters, or SMS about new agarbatti arrivals, discounts, or festivals (e.g., Diwali specials), with an option to opt-out.

3.4 Analytics and Improvements: Analyze Website usage to enhance functionality, prevent fraud, and conduct internal research.

3.5 Legal Compliance: Comply with laws, respond to legal requests, or enforce our Terms and Conditions.

We retain your data only as long as necessary for these purposes or as required by law (e.g., 5 years for tax records).

4. Sharing of Your Information

We do not sell your personal data.

4.1 With Service Providers: Third-party vendors for payment processing, shipping, email marketing, or analytics (e.g., Google, AWS). These providers are contractually bound to protect your data and use it only for specified purposes.

4.2 For Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity.

4.3 Legal Requirements: If required by law, court order, or government authority (e.g., under the IT Act or DPDP Act).

5. Data Security

We implement reasonable security measures to protect your data from unauthorized access, loss, or breach, including encryption, firewalls, and access controls.

In case of a data breach, we will notify you and relevant authorities as required under the DPDP Act.

However, no system is completely secure, and we cannot guarantee absolute security.

6. Your Rights

Under the DPDP Act and other laws, you have rights regarding your personal data:

6.1 Access: Request a copy of your data.

6.2 Correction: Update or correct inaccurate data.

6.3 Deletion: Request erasure of your data (subject to legal retention requirements).

6.4 Withdrawal of Consent: Opt-out of data processing at any time, though this may affect service availability.

6.5 Nominee: Designate a nominee for your data in case of incapacity.

6.6 Grievance: Lodge complaints with our Data Protection Officer or the Data Protection Board of India.

To exercise these rights, contact us at ecom@ullasincense.co.in. We will respond within 30 days, as per DPDP Act timelines.

7. Children’s Privacy

The Website is not intended for children under 18 years. We do not knowingly collect data from minors without parental consent. If we become aware of such data, we will delete it promptly. Parents can contact us to review or remove their child’s data.

8. Cookies and Tracking Technologies

We use cookies, pixels, and similar tools to enhance functionality and analyze usage. Types include:

Essential cookies: For site operation (e.g., maintaining your cart).
Analytics cookies: To track visits and improve content.
Marketing cookies: For targeted ads (e.g., retargeting agarbatti products you viewed).

You can manage cookies via your browser settings or our Cookie Consent Banner. For details, see our Cookie Policy at [Insert Link to Cookie Policy]. By using the Website, you consent to cookie use, but you can withdraw consent anytime.

9. Third-Party Links

The Website may contain links to third-party sites (e.g., payment gateways). We are not responsible for their privacy practices. Review their policies before providing data.

10. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. Updates will be posted on the Website with the revised “Last Updated” date. Significant changes will be notified via email or Website notice. Continued use after changes constitutes acceptance.

11. Contact Information

For questions, rights requests, or complaints, contact our Data Protection Officer: